Growth & Product Marketing

I offer the versatility of a generalist with the deep expertise of a specialist, blending product marketing, digital strategy, and business growth to help companies scale effectively. My background spans B2B strategy, social commerce, emerging technologies, and audience growth, bridging technical and creative disciplines to drive measurable impact.
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I thrive in fast-paced, high-growth environments, partnering with founders, venture-backed startups, and scaling companies—particularly women-led businesses—to refine positioning, expand market presence, and build data-driven go-to-market strategies.
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Technical Expertise
With strong technical acumen, I work closely with Product and Engineering teams to align growth initiatives with platform capabilities, product roadmaps, and user experience. I translate business objectives into actionable product marketing strategies, ensuring seamless execution across technical and creative functions.
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From launching creator-driven growth programs for social commerce platforms to leading go-to-market strategies that onboarded 700K+ users in a year, my expertise spans acquisition, engagement, and retention strategies that drive long-term scalability.
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I’ve worked across Tech, Entertainment, Web3, Beauty, Fashion, Social Commerce, and Digital Platforms to refine positioning, optimize sales funnels, and scale marketing programs.
Strategic Growth, Tailored for You
I offer consulting, advisory, and fractional leadership services to provide high-impact, data-driven marketing solutions tailored to a company’s growth stage and business objectives.
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Product Marketing & GTM Execution – Positioning, messaging, and cross-functional alignment with Product & Engineering teams.
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B2B Growth & Demand Generation – Designing multi-channel acquisition strategies that attract, convert, and retain high-value customers.
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User Acquisition & Retention – Scaling customer growth through data-backed campaigns, audience segmentation, paid media, and organic activations.
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Social Commerce & Creator-Led Growth – Developing influencer-driven marketing programs that enhance product discovery, authenticity, and engagement.
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Strategic Brand Partnerships & B2B Alliances – Building high-impact partnerships that support marketing and revenue goals.
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Community Growth & Engagement – Creating immersive brand experiences through events, digital activations, and organic community-building.
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Experiential Marketing & Live Activations – Merging digital with real-world experiences that convert audiences into loyal customers.
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Integrated Content & Digital Strategy – Crafting performance-driven content marketing strategies that increase brand awareness, engagement, and sales.
If you're interested in working with me, I offer complimentary 20-minute consultations to assess fit. To schedule your consultation, please email Hello@MissBellaGraham.com.
What Clients Are Saying:
​​"At Pure DOPE, Bella has been responsible for the development and marketing of several emerging young artists and brands, a list which includes: (Artists) Tinashe, Agnez Mo, Don Benjamin, Cashius & Pheo, Casey Veggies; (Brands) Joy Rich, Crooks & Castles and others.
​As an engagement marketer, Bella is one of the most advanced creative professionals to ever collaborate with the art production and social-influence marketing teams here at Pure DOPE Magazine. As executive editor, I nicknamed Bella “Young Franca” as I found her method of galvanizing otherwise monocultural industries and individuals with an embrace of intellectualism, mod style, and subtle nods to lipstick feminism likened to that of a young Franca Sozzani – the iconic editor-in-chief of Vogue Italia since 1988. We at Pure DOPE look forward to collaborating with Young Franca for many years to come." ~ Tone Swep