who is
Bella Graham?
I'm Bella — a Fractional Marketing Director, Creative Director, Event Producer, Talent Manager and Writer based in Beverly Hills, CA.
I have over 12+ years of proven expertise across the tech, entertainment, fashion, wellness, beauty, travel & non-profit industries. I specialize in go-to-market, product, content, social media and brand strategy, as well as influencer marketing, business development, brand partnerships, and experiential events/ activations. I offer full scope marketing services, as well as project-specific consulting.
As a Certified Scrum Product Owner and Scrum Master, I'm able to collaborate with Product and Engineering teams as a Product Marketer (or technical consultant) to develop launch strategies, understand user needs, and suggest and prioritize new features based on qualitative and quantitative data; customer feedback loops, focus groups, product analytics, and KPIs (such as DAUs, MAUs, churn rate, CLV, CAC) — which has been instrumental in driving product success, adoption and innovation.
I served as the product marketing lead for a social media app with 20M+ users, driving the go-to-market strategy, helping to onboard 700K+ users within 1 year, and reducing customer acquisition cost by 20%. I also the spearheaded brand strategy for an astrology and wellness app with 2M+ DAUs, and consulted for a leading social commerce platform - onboarding influencers to leverage user-generated content.
I've developed influencer campaigns for brands such as Mercedes Benz, Rolls Royce & Royal County of Berkshire Polo Club; produced an interactive event series for Google, and spearheaded brand-sponsored influencer trips to New York and London Fashion Week. I've also written for dozens of print and digital magazines, landed placements with media such as Glamour and Bustle; and creative directed editorials and art films for a variety of elite clientele.
However, my dream clients are women entrepreneurs who run wellness businesses (such as therapists, coaches, energy healers, spiritualists and psychedelic treatment centers), artists (illustrators, photographers, writers, and poets) and equine industry professionals (equine-assisted therapists and ranches).
As an artist, author and mental health advocate myself, I'm passionate about, and personally invested in, helping others build profitable brands through authentic, visual storytelling; visibility in media, and by utilizing innovative marketing and content strategies. Past clients in this niche have included a women’s mental health platform, an equine-assisted therapy ranch, a sexual wellness brand, an astrology app, and a non-profit offering therapeutic art services to cancer survivors.
I share a common ethos (and desire to uplift others) with my wellness clients – whether it's for mental health care, or inspirational storytelling and art – and that shared ideology creates a safe environment them to show up as their authentic selves. Together, we're able to build advertising campaigns that convert, engaged social media followings and membership communities; impactful events, aligned digital products, lead generation funnels, innovative programs and loyal customers who value my client's work – and connect deeply with their offerings. ✨ I've also helped clients build and launch retreats to add to their service offerings. ✨
As a Talent Manager, I'm very intentional with client curation, and thus, my roster is small by design. I prefer to develop long-lasting relationships that expand and grow, and I'm personally fulfilled when I see my talent succeeding in their careers on a high-level.
If you're interested in working with me, or have any questions, please drop me a note at Hello@MissBellaGraham.com.