who is
Bella Graham?

I’m Bella Graham—a fractional CMO, product marketing strategist, narrative advisor, writer, speaker, and creative director with a passion for technology, storytelling, and brand psychology.
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I specialize in narrative positioning, go-to-market strategy, launch architecture, and scalable growth systems, helping companies align product momentum with audience insight, brand clarity, and sustainable market traction. My expertise bridges both technical and creative disciplines, allowing me to operate fluidly across Product, Marketing, and Engineering functions.
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As a Certified Scrum Product Owner and Scrum Master, I bring a structured, agile approach to marketing—ensuring that strategic goals, product development, and user experience move in sync to support cohesive launches and long-term growth.

Strategic Execution Across Disciplines
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I’ve led marketing and growth initiatives across tech, social commerce, beauty, Web3, fashion, digital platforms, and B2B SaaS, with a track record of transforming ideas into scalable businesses.
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Product Marketing & Go-To-Market: As the product marketing lead for a social media app with 20M+ users, I drove the go-to-market strategy, onboarding 700K+ users in one year while reducing customer acquisition costs by 20%.
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Growth & Audience Expansion: I spearheaded brand strategy for an astrology and wellness app with 2M+ DAUs, optimizing user engagement and retention.
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Social Commerce & Creator-Led Growth: I’ve consulted for leading social commerce platforms, integrating video content, influencer storytelling, and strategic partnerships to enhance product discovery and credibility.
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Strategic Partnerships & Experiential Marketing: I’ve built high-impact brand partnerships and creator-led activations for brands like Mercedes Benz, Rolls Royce, and Google, leading immersive brand experiences and influencer marketing campaigns.​
I thrive working with visionary founders, scaling startups, and category disruptors — particularly women-led companies innovating in tech, beauty, Web3, social commerce, and entertainment.
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I’m equally passionate about supporting wellness entrepreneurs, artists, and mission-driven brands. I care deeply about elevating businesses that center healing, community, sovereignty, and creative expression—whether through mental health, holistic wellness, sustainable beauty, or purpose-led retail.
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I’ve helped founders launch and scale coaching platforms, digital storefronts, retreats, and online communities that resonate on both an emotional and strategic level. Whether it’s a therapist launching a membership model, a beauty founder preparing to bring a new product to market, a coach building an online course, or an artist transforming their craft into a viable business, I bring the technical insight and brand clarity to build something enduring.

​​​Ways We Can Work Together
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I offer strategic consulting, advisory, and fractional leadership to help brands move through pivotal growth moments with clarity and precision. Together, we can:
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Develop and execute product marketing strategies that drive user acquisition, engagement, and retention​
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Design high-impact go-to-market plans that position brands for long-term success​
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Craft brand messaging and positioning frameworks that evolve alongside market context
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Build influencer and creator-driven marketing programs that enhance product discovery and authenticity​
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Create strategic brand partnerships and B2B alliances that support revenue and unlock value across ecosystems​
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Optimize digital marketing and audience growth strategies to expand market reach​
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Design immersive activations and digital experiences that convert attention into loyalty
​​In addition to consulting, I speak and host conversations on soft power, digital growth, and navigating business through a sovereign, health-literate lens. Past topics include:
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The Soft Power Playbook: Influence, Negotiation & Leadership for Women in Business
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Beyond Resilience: Thriving in Leadership, Cancer Advocacy & Navigating Chronic Illness
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Brand Intimacy at Scale: Building Story-Led Growth Systems
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The Future of Digital Wellness: Where Tech, Identity & Healing Converge
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From Burnout to Balance: Thriving in High-Pressure Industries Without Sacrificing Health
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Building Scalable Growth Strategies for Digital Brands & Emerging Startups
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Women in Tech & Leadership: Visibility, Influence & Breaking Barriers
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📩 Let’s connect – I offer a complimentary 20-minute consultation to explore how we can work together.
Email Hello@MissBellaGraham.com to schedule a session