I'm Bella, a fractional marketing director and creative strategist - with proven expertise in product, brand, influencer and experiential marketing - specializing in the technology, wellness, entertainment, hospitality and beauty sectors.

 

I've helped transform brands through strategic partnerships, influencer campaigns and experiential events - and I've produced major city pop-ups and activations at SXSW, London Fashion Week, New York Fashion Week, and Cannes Film Festival for clients such as Google, Mercedes Benz and Rolls Royce.

 

Though I've worked with corporations and small businesses, my passion is helping wellness entrepreneurs, artists and therapists build profitable brands, launch products and host retreats, via full scope, marketing and logistical support.

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Utilizing my Product Management background, I served as the product marketing lead for a social media app with 20M+ users, spearheaded brand strategy for an astrology/ wellness app, and consulted for a social commerce platform.

 

I headed marketing for a talent agency and travel concierge servicing 20+ countries, where I led multiple. international brand-sponsored influencer trips, and managed 360-degree campaigns. I still operate as a Talent Manager, overseeing a small roster of phenomenal talent.

 

I'm also a freelance journalist covering Fashion, Art, Beauty, Travel, Spirituality and Luxury Lifestyle beats. 

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If you're looking for someone whose entrepreneurial mindset provides a unique market perspective and user insights, then you've met your perfect match!