Where Product Marketing Meets Narrative Intelligence
I’m Bella — a Product Marketing Strategist, Communications Consultant, and Brand Advisor specializing in brand architecture, launch design, and product-led growth across complex, trust-driven tech platforms and products (fintech, Web3, E2EE/privacy), as well as beauty and wellness brands.
I’ve helped transform brands through strategic partnerships, narrative-led product launches, and high-impact activations — producing experiences at SXSW, London Fashion Week, New York Fashion Week, and Cannes Film Festival for clients such as Google, Mercedes-Benz, and Rolls-Royce.
With a strong foundation in technical product marketing and go-to-market strategy, I’ve worked across startups and venture-backed companies — serving as the product marketing lead for a social media app with 20M+ users, shaping voice and brand strategy for wellness platforms, and consulting for a social commerce company to scale acquisition and engagement.​​
​How I Partner With Teams
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Early-Stage Apps: I lead product marketing and iOS go-to-market through launch, activation, and early growth—bringing structure, narrative clarity, and execution discipline to high-pressure moments.​
Scaling Platforms: I help clarify positioning, optimize lifecycle systems, and align cross-functional teams to drive sustained engagement across complex products and ecosystems.
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Mission-Led Brands: I shape brand architecture, partnerships, and story-driven growth without losing the integrity of the product or community.​
​I partner with early-stage and mission-led teams — particularly women-led businesses in tech, E2EE, wellness, beauty, and eCommerce — to shape product positioning, build durable messaging systems, and support launches and growth initiatives. My work integrates audience insight, brand architecture, and engineering realities into cohesive, full-funnel execution..
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Whether it’s a wellness brand informed by cultural listening, a beauty founder bringing a ritual-based skincare line to market, or a digital-first company refining its GTM playbook — I bring a creative, AI-enabled, and operational lens to sustainable growth across product, brand, and go-to-market
At my core, I’m a specialist–generalist: blending the narrative precision of a storyteller, the strategic depth of a CMO, and the adaptability of an embedded operator.
Beyond my work in product and growth, I’m a Sacral Alchemy Coach, as well as a Writer, Journalist and Speaker — sharing insights on soft power in leadership, emotional intelligence in business, and the evolving intersection of AI, psychology, wellness, and digital culture.
If you’re building something with depth, velocity, or dimensionality, I can help you position it, message it, and move it forward — without compromising its integrity.
Endorsements:
"Bella is a talented and strategic marketer with expertise across multiple disciplines including influencer, social media, events, and product marketing. She is a creative thinker and problem solver — proactive and always willing to roll up her sleeves to tackle a problem.
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She excels at cultivating strong partner relationships and developing strategic sponsorships. She works effectively with Product and Engineering teams to develop go-to-market strategies for driving product success, adoption, and innovation.
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Above all, Bella is a joy to work with. Her expertise, perspective, and dedication make her an invaluable asset to any organization."
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~Michael Huntsman
Growth & Commercial Strategy Executive, Apple, Disney
